About Terra EV

Terra EV builds 100% battery-electric vocational trucks, starting with the proven Western Star 4900XD and 6900XD platforms. We’re a new company built on the capabilities of three well-established businesses with over 60 years of combined experience in the vocational truck and heavy-equipment space.

All Terra EV major components (cab and chassis, batteries, electric motors, chillers, power electronics, vehicle management systems) are made in North America.

Terra EV trucks were developed in collaboration with:

  • Tardif Diesel, a Western Star and Freightliner dealer
  • MEDATech Engineering, a mobile-equipment engineering company whose ALTDRIVE division specializes in heavy-duty off-road vehicle electrification

Terra EV trucks are sold worldwide and serviced directly through Terra EV in collaboration with the Western Star network.

Meet the Management Team

Jean-Marc Tardif

Jean-Marc Tardif

Founder / President

Jean-Marc is the owner of Tardif Diesel Inc., a Western Star and Freightliner truck dealer founded in 1994. He has always been environmentally inclined; his dealership has electric cars for its delivery fleet, is certified "Green Key dealership" (a Quebec certification), and has a solar array for heating. Jean-Marc is the face of Terra EV and manages the day-to-day running of the business.

Jeff Taylor

Jeff Taylor

Founder / Business Development

Jeff was President / Co-Founder of the Outland group of companies. Outland planted over 2.5 billion trees for the forestry sector, operated tree nurseries, provided forest-fire fighting services and ran remote industrial camps across Canada. From 2018 to 2021, Jeff was Medatech’s Managing Director, Business Development. He now leads business development at Terra EV.

Robert Rennie

Technology Partner

As President / Founder of MEDATech Engineering, Rob is a seasoned professional in the design and manufacture of specialized industrial equipment. Prior to founding MEDATech, he worked for mining equipment manufacturing companies including Cubex, Atlas Copco, Caterpillar, Sandvik and MacLean Engineering. At Terra EV, Rob’s primary responsibility is technology and innovation.

Tanya Donahue

Founder / Administration and finance

Tanya is an experienced General Manager and accounting professional. She was General Manager at Nova envirocom, a company that introduced compostable tableware to universities, colleges and hospitals. Tanya started her own GM, accounting, and professional administrative services business in 2012. At Terra EV, she handles all accounting and administrative functions.